Yeah, so I’m writing my thesis about the future of the music business and looking a lot at what works and what doesn’t.

When I saw this post by Simon last year, I thought he was quite misguided, but when I saw the recent newsletter, I was happy to see that Shpongle & Twisted are on the right track

My compliments

I posted the case-study here: http://www.basbasbas.com/blog/2010/12/02/thesis-excerpt-how-shpongle-and-twisted-music-are-examples-for-the-music-business-case-study/

Not gonna copy-paste the content, because I can’t be **ed to do the whole layout again

Keep up the great work, Twisted Music

Very interesting read! Wish I could read the whole thing but the case-study looks good. :D

Probably posting the whole thing some time in January. It’s still a work in progress

Shamantis - 04 December 2010 02:09 AM

Very interesting read! Wish I could read the whole thing but the case-study looks good. :D

Oh, you’re that guy that slowed down that Bieber song! Good job man ^_^

Gonna check out your tunes.

interesting analysis. looking forward to the whole thing. make sure you post it here (:::

Oh I love, I love, I love clearly reasoned, intelligent-yet-readable writing.

vyomkesha - 04 December 2010 07:07 AM

interesting analysis. looking forward to the whole thing. make sure you post it here (:::

Thank you

Jahful - 04 December 2010 09:17 AM

Oh I love, I love, I love clearly reasoned, intelligent-yet-readable writing.

And thank you.

Lots of love in this place

But I guess I touched a topic that really touched this community. When I saw that post by Simon, I was quite upset. In multiple ways… on the one hand I felt sorry for him, but on the other hand, as a ‘digital native’ and someone with quite progressive or radical views (depending on who you ask) on copyrights and the culture of sharing, I felt a bit angry at or disappointed with Simon…

I thought, here’s this wonderful creator of awe-inspiring music. Quite literally mind-blowing music even… which has helped me open my mind beyond what I ever deemed possible. And I thought, how come he cannot open his mind? Why must he see the digital as a problem?

It became harder to enjoy the music for the period after that. However, looking back at Simon’s statements, those feelings of resentment (of his statements, not his person) have been replaced with feelings of understanding, sympathy and compassion. Maybe it has something to do with starting my path in Aikido, or perhaps with my state of mind at the time, since a close family member was gravely ill.

Whatever it was, I am so thankful for those feelings to have been replaced by understanding and absolute relief to see that Simon, Twisted Music and the community have figured out ways to continue existing and to let the ecosystem that is Shpongolia survive.

Peace.

Is this part of an academic degree?

mattman - 05 December 2010 03:02 AM

Is this part of an academic degree?

Yup. I’m studying International Communication Management, which is a bachelors program.

Interesting read. Looking forward to the rest

Good read…i agree, it’s good to see the label recover quickly from a digital “future shock” and embrace creative alternatives. Welcome to the forum.

That’s an excellent read, very well written and as digilatex pointed out a ‘recovery from digital future shock’.

I like the bit about CWF - connecting with fans which Twisted have started to do very well when you compare them to actually not long ago when trying to find out release dates and general info was a joke really.  I still think that they can improve more by doing more 5 min vid updates like they were doing often with the Plege progress, such as something simple along the lines of…

‘just returned from India from a djing gig, ott is working on the album, Benji is in the studio in London and the new YB album we’re looking at a Feb 2011 release, etc etc. It doesn’t have to be complex it just keeps interest and momenum going…just a thought.

Well, it looks easy, but I don’t think it’s really all that easy, especially for very busy artists who are not ‘millenials’/Generation Y.

The activity is easy: we have internet everywhere, you just have to film and share, or you can even just post blurbs on Twitter. It’s the habit that’s much more difficult to create, especially if you didn’t grow up with a world interconnected through the internet.

It requires a strong intention over a long period of time, to really instil it. And that’s hard ^_^

But they’re on the right track, for sure

Inspiring lecture. Yes balancing it is the hard part. For younger artists it’the other way around: Not to get into the “New Song! - every-week-routine”. Both art and connecting has to be prepared with long breathe.

Yeah, they sure are, the YB Video with Tommy recording his solo got me intrested