Hey guys,
I work in music and frequently write about it, occasionally speak about it. After receiving the email with the survey about the mobile app… I got really excited (because it’s so on-point!), connected it to some ideas by thought leaders in this space, did a small analysis and got it featured on a music biz blog as an example to the rest of the music industry.
http://www.musicthinktank.com/blog/the-next-music-format-case-study-twisted-music.html
Excerpt:
It’s a terrific example of smart product development and bringing out the inner-‘selfish consumer’ in fans. That means: giving them something so great, that they will spend money on it for themselves; as opposed to selling what you want them to buy (and treating your creativity like a charity by getting fans to buy your music merely “to support their favourite band” - a much weaker sales proposition). I’m not saying people won’t buy music to support the bands they like, but it’s much more powerful to develop and sell something that even the most selfish person in the world would buy. It’s a stronger offer and the fans that would buy your music anyway will love you for offering such a cool product or service (note: giving people a great reason to buy is also way of connecting with fans).
Full article: http://www.musicthinktank.com/blog/the-next-music-format-case-study-twisted-music.html
Thanks for the inspiration - through the music put out through Twisted, as well as the business mentality!
Bas
